Featured Pages for SaaS SEO: Non-Branded Keywords for Organic Traffic

Featured Pages for SaaS SEO: Non-Branded 

Keywords for Organic Traffic

Create SaaS pages optimized with non-branded keywords to appear on the first page of search engine results. Method is as follows.

Inspired by Adobe and Canva's SEO strategies, we began investigating the possibility of using featured pages and off-brand keywords to increase conversions.

A few months ago, I started creating his SEO "swipe file" for SaaS and software brands, placing the first pages with unbranded keywords on those feature pages.

This was originally intended as a simple project. Give some examples and use them in your work with clients and colleagues to show what is possible.

Then it is very clear that many websites do not use this strategy After searching hundreds of pages, we found 30 winners.

This article explores why using unbranded keywords for your landing pages is a profitable strategy and demystifies his SEO misconceptions about building optimized pages.

Use of unbranded keywords on landing pages

SEO experts yell because landing pages are typically considered unrankable due to thin content and low word count not the area. Landing pages are also not good for backlinks compared to other content.

Let's rewind and clarify what the landing page means.

Viola Eva wrote her Ahrefs excellent article on her SEO of landing pages, defining a landing page as "her website designed to convert traffic into leads."

This includes not only Features, Products, and Solutions pages, but also Competitor pages, Youth Her Cases, and Lead Her Magnets.

We can argue linguistics, but the point is that solutions, industries and feature pages can be optimized for organic reach. In fact they are very powerful converters

We looked at over 100 featured pages to find out what it takes to rank on the first page, and the results are pretty compelling.

Disclaimer: I work for Flow SEO and support this research by visiting Ahrefs and some of the companies listed are our clients.

Identify Opportunities for Non-Branded Feature Pages

Unfortunately, we can't be Salesforce or Oracle. People know your name and search for your product in brand search.

Optimizing your featured pages for off-brand keywords is an opportunity to increase organic traffic for people who have yet to pledge allegiance to your brand. This is your chance to really let your product features shine.

Should all functionality be on one page? Probably not.

We recommend creating a full feature page as a hub and feature pages for your strong competitors.

So how do you identify the right feature pages?

Too much work on keyword research and search engine result pages (SERPs).

This is a practice of wearing shoes. 

Make a list of all the words or phrases associated with this feature and imagine what you would be looking for if you were in the market for this product.

How to use? 

What industries does it apply to?

 What problems does it solve?

Here we compile a list of potential keywords and use them to see if the search intent represented by the SERPs matches the website's feature pages

Tips for identifying pages and keywords:

features like reports, SMS alerts, or other standard features are obscure as queries and probably won't rank - niche hooks (industry, company size, etc.). Use keyword matchups with action words like 'find influencers' or 'plagiarism checker'.

People may be ready to use and convert these searches in the moment they need them.

Avoid branding or branding your keywords, especially if you are relatively new to SEO. 

Here are the top non-branded keywords I found in my research.

One of my favorite ways to do this is to simply ask the customer about the product, noting specific phrases and language used and how the customer is using the product or specifics about this function.

Interviewing customers and audiences is the best way to connect through a common language and perspective.

SEO Tips for Optimizing Your Feature Pages

These recommendations are based on a study of an infinite number of feature pages and are based on a definitive list of 30 SaaS and software feature pages, First page rankings for unbranded keywords are derived.

No recommended character count

I mentioned earlier that some people might not see landing pages as an SEO opportunity.

One of the main reasons for this is the misconception that it takes a lot of text for a page to rank.

According to my research, this is a completely wrong assumption. The estimated word count for the

surveyed fileton pages is between 170 and 2,600.

As you can see from the graph above, the ZenDesk features page has the most words.

This page ranks in the bottom half of 30 for total keywords and referring domains.

Grammarly and Adobe dominate keywords overall, but relatively few words

Breaking this down even further, the chart above shows which sites rank first for unbranded keywords.

Again, the word counts on these pages are not ranked significantly as they are between 170 and 970 words.

Backlinks don't make or break your site

The good news isn't just word count reduction.

The study also shows that referencing domains is neither a priority nor a necessity.

The absolute minimum for featured pages was 3 referring domains and the maximum was 2,400.

The above picture may look familiar, but this time I've included a line that points the domain to the URL.

Interestingly, there is no strong correlation with the total number of keywords on the page or the number of words.

Create a free tool

One of the most striking things about this study is that taking the functionality of the entire product and making it available as a free tool is a great strategy.

This free tool doesn't have to have the same features as the paid tool, but it should have enough features for people to actually use it.

Grammarly is a great example of this strategy.

The Plagiarism page contains free tools for scanning documents and text, and is the first thing you see when you get there.

This page does more than just that, as it explains the "why use plagiarism checker" below. Conclude with a call to action (CTA) that says, "Check your text now."

This is a common strategy used by other well-known companies such as Adobe and Canva.

Works well because your website visitors are immediately presented with solutions without signing up

It creates a positive user experience with your brand and starts the dance of reciprocity.

Schemas help generate rich results

Featured pages are landing pages and we want to convert them.

You want to grab attention from the moment your search results appear.

Schema or structured data can help your featured pages stand out in SERPs by adding rich results. These rich results can provide visual scores, carousels, prizes, or other visual elements.

Inexpensive to implement, but beyond a single blue link, you'll have a robust SERP listing that will help you stand out from the competition. of the websites, only 1 site had a popup, 16 had a chatbot, and 14 had neither.

I'm not the only one celebrating the death of popups.

Popups are not only an annoying feature that most people dislike, they also cause sensory overload and inaccessibility for many.

Domain Rating Issue Until It's Gone

Of the 30 Feature Pages We Investigated, The Average Domain Rating Is 82, Ranges From 57 To 96.

The following graph shows the total and domain scores for all keywords.

URLs with the most keywords tend to have higher domain scores, but this chart doesn't show a very clear correlation.

Domain scores above 50 are strong, but 96 isn't necessary to rank on the first page for non-brand keywords.

Unbranded Keywords For The Rest Of Us

Unfortunately, most businesses are unrecognizable.

So big brands shouldn't even consider removing feature pages and optimizing them for SEO, but other companies can get creative to attract more quality leads. is needed.

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