Keyword research and selection in SEO

We touched briefly on keyword research. This is what determines the name of your website and how your brand is described online.

Keywords determine how you build your links, including any tactics you choose and how to execute them. Another common mistake people make is quitting.

We may be redesigning our website or launching a new marketing campaign. Do this for a week or two, refresh the page, then stop. They believe that keyword research is a one-time thing. In fact, it's just the opposite. Best of her SEO guys are always doing keyword research.

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Keyword research is done for many reasons, but the two main reasons are ranking and creating relevant content on Google. Keywords often open the door to inspiration by telling you exactly what people want to know based on what they're looking for.

Elements of Keyword Selection

Keyword selection involves more than just selecting all the keywords on a list using a keyword research tool. You need to understand the intent behind your keywords and their competitiveness. The key factors behind keyword selection are:

Choosing the Right Keywords

Suppose you sell consulting services. Your services could cost a customer $10,000 in her one year. That's a little under $1000 a month so it's not out of the question, but it's still pretty expensive

What kind of audience do you think you could attract if you were ranked #1 in "Free Business Growth Tips"?

Attract people looking for free stuff. I mean, they probably won't give you your credit card the moment they visit your website. That one keyword of hers will send thousands of visitors to your website every month. But that's probably the wrong audience, so there's no point in ranking it. Even if it means giving up 990 visits per month, you'd be better off choosing a different keyword.

Think about it. If one or two people converted after reading this article, you are already ahead. However, this is not the only common error. In fact, this next one is even more common.

Competitor Analysis

You picked the right keywords from the start. It's contextually relevant to what you're doing and better suited to what you're trying to sell. What next?

Open a keyword tool like Uber suggest to get some related keyword ideas. Of course, we gravitate towards the ones with the most searches, but here's what we're overlooking: Your ability to rank for a keyword often depends heavily on the competition you face. It means that it takes hundreds of backlinks and probably years to even consider ranking on the first page for a site.

Why?

Competition is tough. The page will rank first for that keyword. These sites have been around for a while, have a good reputation, and Google knows they provide quality information.

That's how they earned their spot. They have yet to earn Google's trust, and it will take them a long time to outperform their competitors.

Search Intent

Google continues to tell us how important search intent is.

Most people focus on keywords. Counter-intuitively, that's not what you want to do. Instead of paying attention to what people are typing, try to find what they are looking for.

That's what "search intent" is. This is the difference between a small amount of traffic and actual earnings.

Read more. What Is search engine optimization?

Let's start with a simple scenario to highlight the difference. You own a recruitment website that makes money by having companies post job listings on your website. This means that you need to rank your job pages properly so that people can go to your site instead of Indeed or elsewhere.

The more people find work through you, the more you earn. Let's see what happens with keywords like "engineering jobs".

Results are everywhere! Some are related to mechanical engineers, others are focused on software or entry level positions. The intent behind each search is completely different and must be determined accurately

What exactly is this user looking for? What type of engineering career are they interested in? will help us From your perspective, it's important to create content and choose keywords that match your users' search intent.

Four Tips for Choosing the Best Keywords

1), Here are some tips for researching and choosing the best keywords.

Tools like Uber suggest and Ahrefs give you insight into your competitors and make your life easier. Understanding

2), Semantics:

This is a great way to learn about the future of keyword research. Google doesn't care if you enter the exact keyword 15 times. What you want to match is intent. Given a keyword, Google may find 12 other her keywords related to that keyword. There is no need to include bass fishing rods, perch fishing rods, bass fishing rods, and other permutations. If your content is good, we record it.

3), Learn intent:

You need to know the intent of your keywords. Please understand that there is a big difference between what buyers enter into Google and what researchers enter into Google. If your content answers questions, you don't need buyers. If your content sells something, you don't need a researcher.

4), Spying on Competitors:

One of the best ways to do keyword research is to see what your competitors are doing and follow their leads. If someone wants a keyword and he's number one, go to the keyword research tool, enter the URL, and see what keywords they're using in the keyword gap.

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