Search Engine Marketing ll Site Architecture Important For SEO Marketing ll SEO Digital Marketing

Site Architecture Important For SEO Marketing

Good website architecture leads to good user experience, which is important for SEO marketing. We focus on fast load times, secure connections, mobile-friendly design, and more.

Ideally, you should sketch the architecture of your website before purchasing a domain. This way, you can get inside the user's mind and reverse engineer it for a great user experience (UX).

Conversion XL has an excellent guide to effective UX. A few things also need to be optimized for a good "search engine experience". The more accessible your website is to Google, the higher it ranks.

Elements of the Site Architecture 

If you have trouble understanding the site architecture, the next section will help you.

Easy to crawl

You can see that the word crawl is often used. This means Google looks at your website to see what it is. Google identifies key keywords, diagnoses local issues, and uses these factors to determine ranking.

You are more likely to report good results depending on how well you can index all the pages of your site. The thicker the web of links between your site's pages, the easier it is for spiders to reach every page, and the better search engines can understand your site. You can make this task easier for Google by creating a sitemap using inn or using an XML sitemap generator on the web.

The goal is to make the site as crawlable as possible.

If Google has a hard time understanding your site, AI will not pick up all the keywords you use, so ranking will be difficult as well.

Duplicate Content.

There are many myths about duplicate content and its impact on rankings. Many people have the misconception that everything on a page should be original, but in reality, search engines don't punish websites for duplicate content. Reposting on your site or republishing guest posts on your own website will not hurt your SEO unless you do it the wrong way (spam).

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For example, republishing the exact same content on a major platform like Medium can have a negative impact on your rankings, as Google will first index Medium articles on more authoritative domains. This is often called a "canonicalization problem" and can happen to your site without you even realizing it.

A legitimate issue occurs when one or more URLs on your site display similar or duplicate content.

In fact, there is a lot of duplicate content on the Internet. A situation many website owners encounter is the duplication of content displayed in the sidebar. If you publish a blog post on your site and have an intro in your sidebar, Google may consider that content to be duplicate.

Content may be duplicated in two different domains. Content syndication is one example. Syndication is when the original content is republished elsewhere. As long as this is done with permission, Google will not punish you.

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Mobile-Friendliness

Know your mobile-first Google index This means that you need to create a website that works well on mobile, as Google will be the main determinant in determining how easy a site is to be crawled.

If you go to Google Search Console, you'll find a lot of information about what Google thinks of your website.

Page Speed ​​

With the implementation of Core Web Vitals, Google focuses on page speed and usability. If your website loads too slowly, or if certain elements load slowly, Google may penalize you or make it harder for you to outperform your competitors.

Again, Google Search Console will give you this information so you don't need to look for a page speed tool.

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HTTPS and SSL

Security and protection are important ranking factors. If Google finds your site spammy or sketchy, you won't see an initial page ranking.

One way to filter the good and the bad is to use SSL certificates and HTTPS. These settings are easy and allow you to see a small lock next to the URL and HTTPS before the URL string. This is an important trust signal, and while it doesn't give you much SEO benefits, it's a best practice that helps you with your long-term goals.

Three Tips for Improving Your Site's Architecture

There are three important factors to keep in mind when improving your site's architecture. please look.

1. Make sure you understand the Core Web Vitals: 

The most important piece of the puzzle is the Core Web Vitals. You need to understand what these are, how they affect your rankings, and what you can do about it

Read on to make sure you're following the correct steps on your site.

2. Get a sitemap: 

If you have a large website, use something like the WordPress sitemap plugin. A good example of this is a real estate website. Sites like this are huge as they have thousands of pages for every real estate listing. 

To make matters worse, the dimensions are constantly changing as homes are bought and sold. Sitemaps help real estate sites rank by each address. This dramatically increases the number of keywords being ranked for, traffic, and domain authority. 

3. There is a way to fix normalization issues like this. 

The exact solution depends on what caused the original problem. It can be as simple as removing a line of code, or as complex as rebuilding your entire site to avoid duplicate content.

Google Search Console and other tools may show you thousands of duplicate content errors, but there's really only one major cause.

When there are multiple versions of the same page, the canonical tag helps identify the original content. Just paste a line of code pointing to the URL of the original page, like this: 

You can set the default page or post version as canonical so that the row is always added by default Alternatively, you can set it manually in the advanced settings options for each page or post:

Another time-saving WordPress tip is to use the Quick Page/Post Redirects plugin. This is useful when an old page turns into a new page, often left with a wave of broken links. When you install the plugin, it adds the old URLs in bulk and then adds the new version to any You can add it to your page.

Most SEO-focused tools crawl your site just like search engines do to check for these common problems.

Duplicate content and broken links (or 404 errors) are the two most common crawl errors that plague most websites.

Unless you're using a content management system like WordPress, you'll need to edit your site's .htaccess file to include a 301 redirect. If so, I highly recommend learning about 301 redirects and getting professional help.

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